Coca-Cola Peninsula Beverages celebrates 20 years with the Cape Town Cycle Tour

As the Cape Town Cycle Tour celebrates its 43rd anniversary this year, Coca-Cola Peninsula Beverages (CCPB) is proud to have been associated with the world’s largest timed cycle race for the past 20 years. The hydration points along the route have become familiar markers for cyclists looking out for the Powerade and Coca-Cola branding to give them a much-needed boost as they head towards the finish. 

A weekend of fun and excitement is on the cards as the 2021 Cape Town Cycle Tour is scheduled to take place on Sunday, October 10. A virtual version of the event took place last year due to the Covid-19 pandemic and the rush for registration and entries this year, demonstrates the support for this iconic event that takes cyclists and spectators through some of the most scenic locations in the Cape.

A total of 350 CCPB team members, using more than 50 transport vehicles, will deliver and set up 13 refreshment stations along the route as they work through the early hours of Sunday morning in preparation for the race, which sets off at 6am.

Dan Davis, CCPB’s Commercial Activations lead, said: “The Cape Town Cycle Tour is one of the busiest races for the CCPB team and safety and security are of the utmost importance. We believe that it is not just possible, but also important, to host the Cape Town Cycle Tour in a manner that is both responsible and enjoyable whilst complying with the strict safety precautions and Covid-19 protocols.”

This year, the CCPB team will distribute 60 000 litres of water, 33 000 litres of Coca-Cola and Coca-Cola No Sugar, and 25 000 litres of Powerade.  More than 50 000 kilograms of ice will be delivered to keep the drinks, and cyclists, cool and refreshed.

“We are very fortunate to be able to partner with the Cape Town Cycle Tour Trust and the Cape Town Cycle Tour over the last 20 years. It is also a privilege to work with the CTCT Trust and all the sponsors and partners of this event, ensuring we promote an active and healthy lifestyle,” Davis said.

He added, “Given what we have all gone through with the pandemic in the past 18 months, it is important to partner with organizations like The Cycle Tour Trust allowing us to create moments of optimism and happiness, making a difference that matters in the communities we operate and live in.”

For the past four decades, the Cape Town Cycle Tour has contributed millions of Rands into social upliftment and cycling development through its beneficiaries the Rotary Club of Claremont and the Pedal Power Association (PPA). This has been possible thanks to the incredible support of the thousands of participants who turn out each year in support of what the Cycle Tour stands for – the promotion of health and fitness through the sport of cycling while at the same time generating much-needed funds for those who are less fortunate.